Our aim is to be holistically sustainable.
And for this, simply ensuring the safety of raw materials used isn’t enough. We had to understand the extraction process of every raw material we used to ensure our promise of sustainability stands true in every aspect of production.
- We’re motivated to follow the #Envision2030 Goal of Responsible Consumption and Production, by the United Nations, to positively change production patterns.
As a business, we have the opportunity to push the boundaries of sustainability at every step of our process – from our purchase of raw materials, to using 100% recycled and recyclable packaging materials. We meticulously assess our raw materials for safety by using our proprietary method of analysis based on the most stringent international standards. All of them are made of renewable resources and non-petroleum based ingredients, with zero exceptions.
- We dig deep to understand the harvesting methods of raw materials to ensure two important factors: One, that they do not harm the biodiversity of the surrounding area and two, that no form of child labour has been resorted to, during the process.
For instance, the cocoa butter industry is notorious for making children under the age of 15 harvest cocoa seeds. These children are often kidnapped and sold to traffickers and farm owners by their own relatives. They are then used as unpaid slaves, some for a few months and some through adulthood. So although cocoa butter may be fantastic for the skin, we consciously replace it with kokum butter that better aligns with our values. In India, kokum grows wildly – therefore we can be sure that sourcing it for our products doesn’t negatively affect the biodiversity of the region.
We understand that sustainability is not a black and white matter. It is extremely nuanced and full of dilemmas and ethical quandaries.
As a brand, we prefer to be conservative about it and therefore stay as gentle on the earth and environment as we are on the skin. We want to be in the business of caring, not just for the skin, but for every facet of our supply chain and ultimately for you, our end consumer.
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