All our products are only formulated with
Safest Natural/ Eco Certified Ingredients • Food Grade Carrier Oils • Food Grade Preservative Systems • Ecologically Friendly Preservative Systems • Steam Distilled Therapeutic-Grade Essential Oils • Plant-Based Cold-pressed Oils • Certified Organic Ingredients • Wild-crafted Ingredients • Certified Natural (Ethanol Free) Fragrances • Natural Sunscreens • Recycled and Recyclable Packaging •
Many brands have been removing toxic ingredients from their products. Isn’t that great? And we want to be at the forefront of this movement.
So, we got one of the world’s first and most awarded natural skincare formulators to help create our products. She’s been in the forefront of formulating problem solving natural skincare for 40 years now and has been profiled in international magazines like Marie Claire, Wallpaper and issues of the UK, Japanese and German Vogue. For her work in using natural skincare for the betterment of society, she has been given the Queen Elizabeth's Honours Award – one of the most prestigious awards given to civilians by Queen Elizabeth herself. In the 80s, she founded one of the world’s first natural skincare brands that had received accolades like Best Natural Skincare range and Most Ethical Company. While she was helming the company, she was honoured with over 20 awards including the very popular Natural Beauty Formulation Awards.
We genuinely believe that when it comes to ingredients you use on your skin, no risk is worth taking. We care about your health right now and in the long term. And we want to set an example in the beauty industry and assure people that you don’t have to sacrifice your internal health for external beauty. You can achieve both safely and effectively.
The list of unsafe ingredients we’ve compiled below has been derived from multiple sources including the European Parliamentary Commission, The Campaign for Safe Cosmetics, Truth in Aging® and many more. These resources have immensely helped us understand raw materials – the good and the bad. We urge you to go through these to educate yourself on the ingredients you use on your skin regularly.
Read on to see the list of elements we’re standing against, and learn more about why we think they’re better skipped.
Parabens • Carcinogenic Ingredients • Reproductive & Fertility Disrupting Ingredients • Bio Accumulating Ingredients • Eco-toxic Ingredients • Mutagenic Ingredients • Hormone Disrupting Ingredients • DNA Damaging Ingredients • Mineral Oils • Bisphenol (BPA) Packaging • Phthalates • Sodium Lauryl Sulphate (SLS) • Triclosan • Ethanol • Synthetic Fragrances • Nano Particles • GMOs • Penetration Enhancers • Animal Origin Ingredients • Fillers • Pesticide Residues •
Beef or mutton fat, and oils from animals that are procured after an animal has been killed. We care about animals and don’t support any form of cruelty.
Used as a fragrance raw material and in chemical sunscreens. However, they’re linked to causing cancer and disrupting hormones.
Synthetic antioxidants used to increase shelf life. They are possible carcinogens and hormone disruptors, and may cause liver damage.
An oestrogen-mimicking ingredient that’s known to disrupt hormones and possibly also alter DNA. It’s rampantly used in plastic packaging as a polymer. Pregnant and lactating women are often advised to stay as far away from this as possible.
Preservative known to release Formaldehyde. Some ingredients are formulated to release formaldehyde over time as a preservative. Formaldehyde is a known hormone disruptor and may be a carcinogen.
Used as a solvent or fragrance additive. It has been linked to cancer and reproductive toxicity.
Fragrance masking ingredient strongly linked to bio-accumulation and hormone disruption. The International Fragrance Association has restricted its use in fragrances because of the potential for skin sensitization and allergies.
Look out for these: Oxybenzone, Octyl Methoxycinnamate, Ethylhexyl Methoxycinnamate (Octinoxate), Octocrylene, Ethylhexyl Salicylate (Aka: Octisalate) and Retinyl Palmitate have been strongly linked to cancer and other major health risks. Most of these chemicals are safe until they are exposed to sunlight (which is ironic for a sunscreen ingredient). Reactions occur between the sunscreen’s active and inactive ingredients and the skin, potentially causing DNA-altering effects and bio-accumulation.
A by-product of coal processing that is a known carcinogen. It’s contaminated with heavy metals that are toxic to the brain
Foaming agent linked to hormone disruption and inhibited fetal brain development. It can react to form carcinogenic nitrosamines. It’s also extremely toxic to fish and other wildlife.
A known carcinogen that is also linked to neurotoxicity and developmental toxicity. It’s present where any of the following preservatives are listed: Quaternium-15, DMDM Hydantoin, Imidazolidinyl Urea, Diazolidinyl Urea, Hodium Hydroxymethylglycinate, 2-Bromo-2-Nitropropane-1,3 Diol (Bronopol).
A ‘whitening’ ingredient that inhibits the production of melanin and is linked to cancer and organ toxicity.
Natural ingredient found in the skin of some citrus fruits. Although it is natural it can still be harmful. It has been linked to be an immunity toxicant. It is also known to be highly eco-toxic especially for ocean life.
A fragrance raw material that is a possible neurotoxin, developmental toxin and cause for DNA mutations that could lead to cancer.
Chemical preservatives that are common causes of acute contact skin irritation.
Used in skin whitening products. These are known to damage brain function.
Sunscreen agent and ultraviolet light absorber strongly linked to hormone disruption and banned in some parts of the world.
Preservatives which are believed to be hormone disruptors and alter important hormonal mechanisms in our bodies. Parabens mimic oestrogen and hinder important natural signals. They may also be associated with fertility issues in men and women. What is most interesting about parabens is that they can go through the cell membrane without damaging it, making it appear harmless. But once parabens go past the cell membrane, they’re known to damage DNA and still allow the cell to replicate. This means damaged cells can freely replicate. These replicating “damaged” cells can become malignant tumours. Hence, traces of parabens have also been found in many cancers. Watch out for ingredients with the word ‘paraben’ in their name (methylparaben, butylparaben, propylparaben, isobutylparaben, ethylparaben). Certain parabens are banned in Europe.
In natural and organic personal care, the quality of the natural raw materials is of core value which defines the safety of the final products. Due to overuse of pesticides in farms, many natural ingredients are contaminated with toxic pesticides which could be detrimental to health. We make sure none of our final products have any trace of pesticide as we test for residues of over 150+ pesticides.
Rampantly used in synthetic fragrances. Phthalates are used to make fragrances stick to the skin. They are known to disrupt the endocrine system and may cause birth defects. Also, they’re known to be extremely harmful to fish and other wildlife. Pregnant women are often advised to stay away from anything containing phthalates.
PEGs are widely used in skincare as thickeners, softeners, and moisture-carriers. Depending on the manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1, 4-dioxane, which are both carcinogens.
Widely used in anti-acne and pimple treatment formulations. It’s toxic to the immune system and organs and suspected to cause hormone disruption.
Retinol is a highly potent synthetic version of vitamin A. It is widely used in formulations for acne and pimple treatment. It is linked to reproductive toxicity. In Europe, pregnant and lactating women are advised to avoid it.
Naturally occurring preservative ingredient. Known to cause extreme allergies and has also been linked to DNA damage.
Sulphates are surfactants and foaming agents that can cause acute skin irritation and trigger allergies.
Long-term topical use of Steroids have been known to increase blood pressure and damage bones. A lot of times the use of topical Steroids is on the face and close to the eyelids and eyes. This is always dangerous as the skin in this area is particularly thin and the ingredients can be absorbed into the body very fast.
A synthesized fragrance may contain any combination of 2,500+ chemical ingredients, including hormone disruptors. It is difficult to pinpoint the exact concentration in each formula as fragrance formulas are protected under the law's classification of trade secrets, and can therefore remain undisclosed. Synthetic fragrances are sometimes even found in skincare formulations that claim to be 100% natural.
Used in whitening products. Strong contamination risks with Hydroquinone. A test done by The Cosmetics Ingredient Review showed positive mutation results on mammal cells, possibly linking it to cancer.
A petrochemical solvent that can cause birth defects.
A pH balancing ingredient used in skincare. It has been strongly linked to immune system toxicant.
There are many who believe that boycotting all these ingredients completely is an overly conservative stance. Some argue that there isn’t sufficient evidence to support these dangerous claims. And we understand. We also think that there is a chance that some of the above ingredients may be proven safe in the future.
But the truth is, as of right now, these are still considered to be potentially dangerous. We dislike the idea of anxiety-provoking skincare – especially when there are loads of ingredients out there that can give the same (and often better) results, with zero stress about damage.
To know more about our supply chain transparency click here.